Like Fintech, can animation produce the next Unicorn in Africa? CEO of Magic Carpet Studios thinks it is time
Original Article Posted HERE
The twenty-first century has been dubbed “the century of storytelling.” The global appetite for stories is shifting to Africa, creating a huge opportunity for the African animation industry. Africa has a vast store of stories that are largely unexplored.
Magic Carpet Studios, an award-winning innovation storytelling company focused on putting Africa stories on the map of global entertainment, is one of the studios primed for this boom. The Studio officially began operations in 2016 as a 2D animation studio but has since expanded into 3D animation and gaming, quickly establishing itself as an industrial animation hub for outsourcing. Magic Carpet has received local and international recognition for its numerous projects from a variety of established award institutions and festivals. “The Passport of Mallam Ilia,” Africa’s first 2D/3D feature film, is currently in production at the studio.
The studio, dubbed the “Disney of Africa” by industry experts and enthusiasts, is celebrating its fifth year anniversary this month, as well as its emergence on the continent as one of the continent’s flagship studios in the African animation industry.
Ferdy ‘Ladi Adimefe, the Founder/CEO of Magic Carpet, and the founding team have built the capacity to compete globally with other big studios in the last five years and hope to churn out African themed blockbusters in the coming years. He discusses the possibilities and challenges of the animation industry, as well as the studio’s commitment to growing the continent’s capacity to deliver world-class content and how they plan to create an African unicorn in the entertainment industry.
The Global animation industry is offering enormous growth opportunities for emerging economies worldwide, Nigeria and Africa can leverage this opportunity. We are building the African economy.
The total value of the global animation industry is projected to reach $270m. Animation Market Size to Hit Around US$ 642.5bn by 2030. We are will be launching our animation fellowship. Our studio has capacity for the different types of animation. The future is certainly promising. More so, we are expanding our premises and setting up a new facility to take on more people and launch our Magic Lab fellowship.
